Description:
- Responsible for fulfilling content requirements and creating all content strategy deliverables, including content approach documents, writing, editing, proofreading, content audits and developing nomenclature, tone and voice guidelines.
- Play a role in defining content standards, content quality and processes that align with best practices.
- Beyond writing and editing responsibilities, the Content Strategist will play a critical role in defining content categories, taxonomy, and workflows with the enterprise content management system.
Major Job Functions/Components:
- Provides editorial content and strategic recommendations for projects while ensuring consistency with content standards and best practices.
- Develops innovative solutions for content presentation, including working with content management requirements such as workflow and categorization.
- May perform content audits, gap analysis, metadata frameworks, content style guides, and content migration plans.
- Performs the end-to-end content creation and delivery process, from collecting input from multiple sources to delivery of content for Web-ready approval by business stakeholders.
- Writes and edits content including the development of naming conventions, instructional copy plus other interface textual elements.
- Ensures proactive content governance and maintenance processes, to ensure consistency, timeliness, accuracy, and relevance. Functions as an avid editor of all company's Web content.
- Assists with establishing style guide and editorial procedures for all written elements of the public Web site and ensures all content elements are followed.
- Serve as a "systems integrator" for effective content strategies by actively engaging WO team members, marketing, corporate communications, business owners and subject matter experts.
- Constantly reviews Web site content and provides editorial updates and comments as necessary to remain aligned with evolving Web and enterprise standards.
- Performs competitive site reviews that benchmark content breadth, organization, and presentation.
Hiring Preferences:
- Additional Education/Experience Preferences Bachelor's degree in marketing, communications, advertising, journalism, or information design
- Experience working in Web services firm a plus
- Soft Skills/Abilities Ability to lead content strategy efforts including setting content standards, style, tone and voice guidelines with minimal direction
- Must have demonstrated understanding of Web best practices for content, nomenclature and usability
- A strong get-it-done focus with a willingness to do whatever it takes for meeting development deadlines
- Strong writing and editing skills
- Technical writing skills a plus
- Understanding of content management systems and direct experience with the set up of CMS work-flow a plus
- Excellent grammar, editorial, and proofreading skills
- Experience with writing for the Web in a health care environment
- Strong verbal and written communication skills
- Ability to articulate approach and establish the position for content direction essential
- Ability to manage multiple projects at once with attention to detail and follow-through concurrently to meet overlapping deadlines
- Works well independently, but participates actively as a team member and can collaborate with a variety of functional groups
- Optimizes project workflow and time management
Additional notes specific to this role:
- Experience in the Agile methodology
- Willing to work on several projects, usually two at once
- A keen interest in UX and information architecture