Digital Designer

Charlotte, NC

Company Name :IBA Infotech LLC

Type : Contract

Primary Skills : Creative Suite, Figma, UI/UX

Location : Charlotte

CTC : DOE

Job Description:

Core Responsibilities

  • Conceptualize and implement digital marketing content to engage ACN's growing base of Independent Business Owners (IBO)
  • Build and deploy email marketing strategies using Pardot and Salesforce CRM platforms, and create segmented email drip campaigns
  • Monitor, review, analyze and report on all digital marketing KPIs
  • Plan and manage strategic and tactical initiatives, including communications and promotions, around event and independent business opportunity marketing
  • Collaborate with fellow marketing team members—including graphics, content marketing and video—to build engaging digital marketing campaigns
  • Create and manage the Marketing Communications Calendar for all IBO and product marketing initiatives, which will include email communications, SMS, blogs, social media and other content as needed.
  • Develop detailed communication plans for key initiatives, to be shared with internal stakeholders
  • Research and be familiar with the Direct Selling and telecommunications competitive landscape to help to create more compelling and relevant collateral and communication pieces
  • Enforce brand standards, product positioning and key messaging across all distribution channels; serve as an expert on what's new and now.
  • Serve as a mentor on the North America Marketing team; provide guidance and leadership to other team members as needed.
  • Provide support for internal, corporate communications as needed including but not limited to employee communications, employee meetings, founder and executive support
  • Responsible for keeping informed of new technologies, trends and digital marketing tools and bringing these ideas into consideration when building new campaigns. 

 

Knowledge, Skills And Abilities Required

  • Proven experience using social media and digital media to develop and grow a business
  • Experience with in-depth analytics and problem solving with the ability to think strategically and be execution-oriented to drive a fully-integrated digital marketing strategy.
  • A continuous-learner mindset with a strong understanding of the evolving digital landscape as it relates to paid and organic trends, user experience, website engagement, and analytics.
  • Strong communications skills, verbal and written
  • Passionate about collaboration and leading by example.
  • Working knowledge of HTML, CSS, CMS systems such as WordPress
  • Working knowledge of Pardot (strongly desired), Salesforce Marketing Cloud or other CRM platforms
  • Motivated, organized and professional
  • Self-motivated and able to work with minimal supervision
  • Possess a sound judgment and decision-making ability
  • Working knowledge MAC operating systems and hardware, as well as MS Office applications
  • Strong time management with ability to meet deadlines
  • Ability to effectively collaborate with peers and internal/field communities to define projects and prioritize resources based on corporate, brand, and ROI goals.
  • Ability to develop strong marketing content across multiple mediums
  • Determine/recommend good marketing processes or design
  • Must be entrepreneurial minded and thrive in a fast-paced environment where priorities may shift quickly
  • Able to interact with various departments and levels of positions, including top executives

 

Other Requirements

  • Demonstrated experience with strategizing and building end-to-end marketing campaigns inclusive of print, digital and video execution.
  • A Bachelor's degree in an analytically oriented discipline (e.g. business, economics, statistics, mathematics, marketing, etc.) or technology-oriented degree.
  • Must be able to manage a project from start to finish
  • Must be able adhere to budget guidelines and continually seek out ways to streamline costs
  • 5+ years developing a career in digital marketing with demonstrated experience strategizing and executing digital marketing campaigns