Measurement

• Maintains focus on campaign performance across multiple programs
• Understands measurement best practices for the industry and stay updated on trends
• Understands RSM's analytics systems and integrations at a high level, works with marketing analytics team to define specialized campaign reporting requirements (w/national marketing lead)
• Holds team accountable for meeting or exceeding established benchmarks and/or monitoring and optimizing programs to continually improve results
• Makes recommendations for underperforming campaigns, up to and including replacement/termination of campaigns

Required Education:

• Bachelor's degree in marketing, communications, public relations or equivalent required

Required Technical/Soft Skills:

• Proficient to expert skills in website publishing, preferably Adobe Experience Manager
• Proficient in marketing analytics, including Google Analytics and/or Adobe Analytics
• Basic to a proficient understanding of social media strategy, SEO and marketing automation
• Excellent verbal and written communication skills

Required Experience:

• 5+ years of experience in marketing campaign execution, with a preference for experience in highly matrixes organizations
• Deep understanding of digital and content marketing trends, including practical experience implementing digital campaign strategies
• Experience leading teams directly or by the influence

Required Leadership Skills:

• Exceptional client service attitude, with internal team members and stakeholders as well as the ultimate client (external audience)
• Ability to translate between practice and technical audiences
• Ability to motivate and lead through influence
• Demonstrated ability to balance collaboration with accountability - holding team members responsible in all directions
• Ability to prioritize for oneself and across a team
• Able to deliver difficult messages to encourage improvement
• Able to ask for help or guidance when needed