Director of Digital Marketing

Morrisville, NC

Company Name :IBA Infotech LLC

Type : Contract

Primary Skills : Advertising, Branding, Corporate Communications, Digital Marketing

Location : Morrisville


Job Description:

Primary Duties and Responsibilities:

  • Devise a strategic digital marketing and digital advertising strategy to drive results that align with the Division’s goals and objectives
  • Implement national initiatives and identify local digital trends in partnership with Division’s marketing team, Corporate Communications, and Ad Agency
  • Ensure the accuracy, quality, and relevance of all digital information on all sites including com
  • Leverage unique data sets and social media to analyze and develop digital strategies to support communities’ digital marketing campaigns
  • Drive a strategy lending to the low cost per traffic, cost per lead, cost per sale, and total digital costs
  • Partner with the Division, Corporate Communications, and iCrossing to ensure the Division is utilizing the latest in SEM Strategies
  • Direct ad agency to ensure digital ad compliance and alignment with Regional and Corporate branding as well as legal standards
  • Create and drive a content strategy that drives conversions and lead engagement
  • Conduct in-depth assessments of the performance of digital marketing campaigns, events, and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to the Division’s management team to support business plan development, forecasting, and future implementation.
  • Leverage digital marketing analytic tools to recognize the impact of website changes and identify Division digital opportunities to optimize campaign performance
  • Identify software resources to aid in the Division’s Digital Marketing Strategy success
  • Improve SEO Rankings through keywords, blog posts, and continually updating all content on through collaboration with the Corporate Digital Data Analyst
  • Present monthly report on competitions digital and social media activities to the Division Leadership team and adjust the Division’s digital marketing initiatives
  • Enhance engagement of Division Social Media Sites by analyzing ad performance through Sprinklr (Facebook, Twitter, YouTube, Pinterest and Instagram and any new sites deemed effective).
  • Oversee the creation of unique video and photo content to be posted on social media sites and by Ad Agency
  • Division’s SiteCore ( Content Management System) subject matter expert to advise on editing content and images.


Education and Experience Requirements:

  • High School Diploma or equivalent required
  • Bachelor’s degree in Marketing, Advertising, Communications or equivalent, preferred
  • 5 to 8 years of Digital Marketing Experience required
  • Minimum of 2 years of direct or indirect leadership roles preferred
  • Adobe Photoshop and Adobe Reader program skills are preferred
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
  • Excellent computer skills including advanced Word, Excel, Outlook
  • Knowledge of major social media sites and digital trends are preferred
  • Extensive Internet exposure and/or Internet consumer experience required
  • Requires resourcefulness, patience, clarity and strong project management and motivational skills
  • Valid driver’s license and good driving record