Senior Analyst - Targeting Analytics

Jacksonville, FL

Company Name :IBA Infotech LLC

Type : Contract

Primary Skills : Microsoft Office and ability to learn applicable systems/ software quickly.

Location : Jacksonville


Job Description:

  • Provide extensive input into the methods used to gather and store analytic data ensuring established targets are met; integrating advanced statistical techniques into enterprise wide data stores to increase the value of information contained there, and to make enterprise level data more useful in the strategic and business planning process
  • Enhance/refine/create reporting through dashboards and other data visualization techniques that enhance stakeholder understanding of key business metrics/indicators
  • Develop and execute analytic projects including statistical models, segmentation, lists preparation, reporting, and ad hoc analysis using BI and statistical tools
  • Develop business case presentations and action plans to drive strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis
  • Consult and advise teams on how to improve KPIs through the use of modeling, forecasting and simulation techniques
  • Recommend appropriate statistical solutions to business problems to ensure the effectiveness of marketing, targeting and product development activities
  • Recommend test and control strategies to measure bottom-line impact of Marketing strategies by leveraging advanced analytical tools
  • Develop reports and presentations, documenting analyses and ensuring that key stakeholders understand the business implications for those analyses
  • Leverage internal and external customer information to understand customer propensities and derive/refine customer strategy
  • Prepares forecasts and recommendations based on industry research and data analysis in the areas of product preferences, market penetration, practices and sales trends


  • Knowledge of strategic marketing concepts, practices, and procedures
  • Knowledge of statistics, confidence intervals, clustering, sampling and test/control cells
  • Exceptional project management, relationship management and communication skills required
  • Must possess the ability to convey ideas articulately to internal and external customers, peers and management
  • Able to work collaboratively in a fast-paced, highly entrepreneurial work environment
  • Proven experience with database marketing, customer segmentation and results analysis
  • Working knowledge of Microsoft Office and ability to learn applicable systems/ software quickly
  • Ability to manage multiple projects simultaneously