Roles & Responsibilities:

• Design an integrated sales and marketing campaign management platform leveraging Adobe Campaign.
• Understand design principles, design architecture; Define high-level design.
  Perform Discovery/Requirement Elaboration and Understand existing Campaigns, data sets, UI/creative, review and legal processes.
• Firm up the scope. Elicit campaign performance parameters, key KPIs.
  Define and implement a data strategy including data governance, dictionary and field mapping.
• Hands on Experience with Adobe Campaign is a must.
• Should be able to implement Adobe Campaign from scratch
• Develop functionality in Adobe Campaign including campaign workflow, forms and integrations.
• Perform integration with Salesforce CRM,AEM, Adobe Marketing Cloud, inbound Data Sources, Custom Email and SMS Connectors.
• Should be well versed with Javascripting/API methods used in Adobe Campaign
• Unit testing. Perform reviews of design, code and test cases.
• Lead team to implement the desired functionality and review their code
  Perform reviews of design, code and test cases. Allocate tasks to team members.
• POC for various functionalities
• Help creation of demo, POC, status reporting , resolve technical issues, suggest alternate solution, etc.
• Handle Customer escalation together with Senior management.
• Should be Adobe Campaign Developer Certified

Experience and Exposure Required:

• Should be 5-8 yrs of Experience in IT
• Should have 3+ Years experience in Digital Marketing
• Should have Adobe Campaign Developer Experience
• Should be well versed with programming Languages/Campaign Development