The Expertise We’re Looking For

• 8+ years of relevant experience as a content strategist writing for digital experiences
• A background as a content strategist in the healthcare industry is preferred (experience with Medicare a plus)
• Proven experience working with multi-disciplinary teams
• Proficiency in creating content systems that increase usability, engagement, and customer adoption
• Experience and desire to work in content strategy from both the product side and the marketing side of the business
• The strong foundation of design and UX principles, and experience using data, competitive research, and customer insights to drive performance is preferred
• Experience with content management systems, creating taxonomies, and frameworks for grouping and tagging content
• Familiarity with innovation and human-centered design methodologies (such as Design Thinking, Lean Startup, or Google Design Sprints)
• Portfolio of work focused on the customer experience, demonstrating content planning, creation, and management

The Skills You Bring

• Aptitude for creating content that is succinct, clear, and engaging
• Ability to clearly communicate content design ideas to team members and receive feedback
• Capacity to absorb style guide requirements quickly and adapt output accordingly
• Strong organizational skills and attention to detail

The Value You Deliver

• Collaborate with product, research, design, and marketing teams to understand requirements, identify users’ content needs, and align on business goals
• Use customer feedback, user research, and marketing metrics to drive continuous improvement of content quality and impact
• Establish and maintain content standards while evolving the brand voice
• Work with legal team to ensure compliance